Eyefly launches EyeGive partnering with Brien Holden Vision Institute Say Eye campaign


Eyefly, the online fashion eyewear retailer for men and women, announces today its launch of a social responsibility effort by pledging to donate one frame for every frame they sell to the Brien Holden Vision Institute Say Eye campaign. With an initial donation of 15,000 optical frames, Eyefly is lending its support, while serving to promote advocacy and education for the development of eye care worldwide.

Brien Holden Vision Institute is one of the largest and most successful non-profit social enterprises in the history of eye care – offering a practical fusion of science with licensing enabling its continuing research success to be reinvested in public health and further research to develop programs, models of vision care and up-scale education in developing communities worldwide. Brien Holden Vision Institute launched the Say Eye campaign to raise public awareness for the millions of people in developing communities whose lives could change dramatically with a simple eye exam and pair of glasses.

Professor Brien Holden, CEO of Brien Holden Vision Institute spoke enthusiastically about the new partnership with Eyefly saying, "We believe at Brien Holden Vision Institute that everyone, no matter where they live, should have access to affordable, quality eye care. We know the link between blindness, vision impairment and poverty is irrefutable – and sadly in excess of 640 million people globally are still unnecessarily vision impaired or blind because they don’t have access to an eye examination and a pair of glasses. We know providing eye care for such an immense number of people requires an urgent and massive response and I’m excited to say our new collaboration with Eyefly will assist us in this ambitious goal.  The support for our work offered through the Eye Give program will provide us with capacity to continue to develop sustainable programs and a world where uncorrected refractive error no longer prevents children from learning, parents from providing for their families and the elderly from living independent lives.”

10 percent of the world’s population vision could be improved with an eye examination and a correctly prescribed pair of glasses. 90 percent of these visually impaired persons live in low and middle-income countries. “We look forward to supporting the Say Eye campaign because Brien Holden Vision Institute is incredibly comprehensive in their approach to the globally recognized problem of preventable avoidable blindness and vision impairment which is not being treated in impoverished communities. The work they are doing is inspiring and we see the partnership as our way to make a difference,” explains Rebecca Giefer, General Manager of Eyefly.

The partnership between these two organizations kicks off their like-minded mission to spread the word and vision to those in need. To learn more please visit and Brien Holden Vision Institute.


About is an online fashion eyewear retailer that provides high-quality, on trend prescription eyewear and sunglasses for $94 a pair, including the frame and lens. The offering includes both handmade acetates in rich color ways, shapes, and styles as well as lightweight and comfortable metal materials. There is something for everyone in the assortment of ophthalmic frames and sunglasses, whether it’s a geek chic look that is the ultimate trend or whether the target style is less obvious but still has interest in quality materials and sophisticated design.

Brien Holden Vision Institute

Brien Holden Vision Institute, Public Health Division (formerly the International Centre for Eyecare Education) is a global non-profit, non-governmental organization. In the last fourteen years, the Institute has delivered sustainable eye care services, education and training programs in 54 countries. The Institute is focused on the elimination of uncorrected vision impairment and avoidable blindness by developing eye care solutions within communities in most need, thereby improving opportunities in education, employment and quality of life.

Media Contact

Selina Madeleine, Brien Holden Vision Institute, (02) 9385 5282