The Victorian boost to the National Eye Health Awareness Campaign hits our television screens on Sunday 21 June 2009, with the first advertisement running during the Sunday afternoon movie on channel nine. The advertisements will continue to run in metropolitan Melbourne on network nine and rural Victoria on WIN until Saturday 4 July.
The ads can be viewed on the
Save your Sight website (external link) by following the link in the bottom right hand corner. We will be running the advertisement titled charts during this campaign.
Evaluation of the campaign in collaboration with the Australian Government Market Research Unit will commence on 16 July, with results due in early September.
Don’t forget to keep an eye out!